Brand hero imagery

Arctic Wolf

02

Logo system

  • Primary on light
  • Dark on brand
  • Primary on brand
  • Primary on dark
03

Color Palette

04

Brand Gradients

  • #04329E → #0B183C → #0C0C0C

  • #E8E8E8 → #80FF99 → #80FF99

  • #0B183C → #80FF99

  • #E8E8E8 → #0C435F → #0C435F

Brand showcase background
Brand logo lockup
05

Typography

Primary

Ratch

Weights in use

Thin 100
Regular 400
Medium 500
Bold 700
Extra Bold 800
H1
Hero headline
1rem
400w
H1
Section title
1rem
400w
H1
Subsection
1rem
400w
H1
Body copy for long-form brand storytelling.
1rem
400w
H1
Metadata · labels
1rem
400w
05

Typography in Use

Campaign · Hero

Trust instinct.

Specimen copy showing headline, label, and body hierarchy on a dark gradient field.

Status · Launch

Guidance is good across the board

Display · Bold Italic · Caps

Supporting body copy demonstrating rhythm and line length on a warm cream surface.

Systems log

All systems nominal

Display · Medium · Body

Operational readout with subhead and body styles on a light card.

Somewhere a door is opening

Shorter specimen on a gradient for mid-page rhythm.

Brand Imagery

Featured brand imagery